- Client: Steel Spear
- Industry: Cryptocurrency / Blockchain
- Project Name: Kept anonymous to honour client’s wish
- Project Duration: 2 Weeks
- Scope: 150 SEO-optimized articles
- Word count: 700-word pieces
Introduction
Memecoins continue to dominate the cryptocurrency market as hot-selling tokens, driven by their viral marketing potential and community-driven hype. Steel Spear, a marketing agency, was engaged by a client who wishes to remain anonymous for crypto presale. The project taps into this trend with an aggressive marketing strategy that capitalizes on its humor-infused branding while emphasizing its real-world utility. In the token’s world, a tyrant has taken over the financial and crypto market and rules with an iron fist. Token holders pilot mechas with which they use to defeat the tyrant’s army and restore democratization and the freedom of the market
While most memecoins that rely solely on speculation, the token integrates NFT collectibles, gaming ecosystem partnerships, and exclusive content access to enhance investor engagement and long-term sustainability. To establish a strong market presence and differentiate itself from the competition, the project needed a robust content strategy that would generate visibility, attract investors, and highlight its unique value propositions.
TechWriteable was entrusted with this mission, delivering 150 high-quality, SEO-optimized articles in just two weeks to drive traffic, build credibility, and position the token as a top-tier crypto investment opportunity.
Challenges
- Lack of sufficient and high-quality writers to meet content demands.
- Increase in volume and content production requirements.
- Constrained time frame requiring rapid execution.
- Highly competitive market with numerous memecoins launching simultaneously.
- Need for extensive investor education on the token’s ecosystem, utility, and potential ROI.
- SEO and ranking challenges due to established competitors and industry volatility.
Our Solution
TechWriteable developed and executed a high-impact content strategy, ensuring that the token gained maximum exposure and credibility within a short timeframe. Our approach included:
- Strategic Content Framework:
- We explored all of the token’s resources and created detailed guidelines and narrative documents that conveyed its unique features.
- This document was presented to our writers to ensure content consistency and alignment with the brand’s identity.
- SEO-Driven Content:
- Extensive keyword research and an accompanying spreadsheet covering virtually all possible keywords that token could rank for.
- 150 strategically crafted articles targeting high-volume crypto-related keywords.
- Focus on ranking for key search terms, including “top crypto presales 2025” and “best memecoins to invest in.”
- Data-Backed Market Insights:
- Incorporation of CoinMarketCap and CoinGecko data to enhance credibility.
- Analyst-driven narratives leveraging trends from the top 25 cryptocurrencies.
- Content Diversification:
- Articles were structured into four main categories:
- Comparison Articles: Compared the token with competitors across various criteria.
- Stealth Articles: Subtly compared the token without directly mentioning it in the title.
- Sponsored Articles: Promoted the token directly without referencing other coins.
- Listicles: Highlighted the token alongside two other tokens, emphasizing its unique advantages.
- A mix of news-style updates, deep-dive analysis, and opinion pieces to cater to different reader preferences.
- Balanced focus on the token’’s low-entry price, utility, and long-term market potential.
- Articles were structured into four main categories:
- Market Trend Alignment:
- Leveraging memecoin dominance and viral marketing to boost visibility.
- Highlighting the token’s unique approach of combining humor-infused branding with real utility.
- Ecosystem & Utility Expansion:
- Showcasing the token’s plans for NFT collectibles and gaming ecosystem integration.
- Educating investors on how these tokens provide access to exclusive content and experiences beyond typical memecoins.
- Security and Trust Factors:
- Featuring the token’s SolidProof security audit to reinforce investor confidence.
- Emphasizing transparency and smart contract integrity.
- Time-Sensitive and Urgency-Driven Headlines:
- Use of FOMO-inducing phrases like “Analysts Say,” “Traders Are Buying,” and “Price Drop Opportunity.”
- Capitalization on market momentum to drive traffic and conversions.
Results & Impact
- Addressing Content Demands: TechWriteable assembled a team of skilled writers and editors to meet the token’s need for high-quality, high-volume content within the constrained two-week timeframe.
- Increased Market Visibility: Through SEO-optimized content and strategic keyword targeting, the token’s online presence grew, helping it stand out in the crowded memecoin market.
Below is a more in-depth look into the performance of our content within the first two weeks:
- SEO & Backlinks Growth: The number of root domains linking to the token’s increased by 70% (from 135 to 229) in February 2025. Additionally, total backlinks surged by 99% to 5.5K, indicating strong authority-building efforts.
- High Visibility in Google News & Search: Our articles consistently appear in the Google Top Stories section, with 50-75% dominance for related keywords. This level of visibility boosts credibility and audience reach.
- Rapid Performance Impact: Within the span of one week, our pieces are already ranking well and driving engagement.
Conclusion
TechWriteable’s collaboration with Steel Spear demonstrates the transformative power of strategic content marketing in the crypto industry. By addressing key challenges such as time constraints, competitive saturation, and SEO hurdles, we successfully positioned the token as a formidable player in the memecoin space.
Our ability to execute a high-volume, high-impact content campaign in just two weeks not only amplified the token’s visibility but also contributed directly to its presale success. The blend of SEO-optimized articles, keyword-rich storytelling, and diversified content types ensured sustained engagement and investor interest.
This case study reaffirms TechWriteable’s expertise in delivering tailored, results-driven content solutions for blockchain projects, proving that an effective content strategy can be a game-changer in competitive markets.
